There are those that should never in a million years to be
allowed in business.
by Nick Ashton
Why do these people go into business in the first place? It is akin to a lone sailor attempting to circumvent the world without a map or enough food and water.
What are they thinking? Why does not someone explain their situation and stop them?
There some people with more money than commonsense and no matter what, they have an idea, product or service and their way is the only way. Wasting millions and millions and frustrating the heck out of those that they touch or make contact with!
They are surrounded by "yes" men and woman who see the money they earn as a method of lining their pockets. Telling the senseless money bags anything they want to hear and squeezing more money out of them for projects that go nowhere.
They are the culprits of Perpetual Beta, never releasing the final product or service until it is beyond perfection and in a disappearing marketplace.
let them be glad to miss the boat of the lone sailor!
I have met them, talked to them and wasted my breath and time.
Marketing is an art form with artistes who have the expertise and common sense to lead, process, adapt and provide the proven results.
Creators of products, services and ideas are excellent in that field, creative people have issues, as we all do, but they have the reins and pull too hard to check that you stay within their non-though-out guidelines.
The landscape is far more beautiful from afar. The vista hides the concerns and problems. As you zoom in, that is when you see the glaring mistakes.
The marketing artiste does not see them in the same light and looks for the resolution, not a conduit for slapping the bejeebers out of the person.
It is the challenge that is observed, reviewed and implemented that is the art. This can only occur once the owner has committed to the want to change the company.
If you have a company that has fallen short on sales and need outsourced consultancy find that someone who will listen, tell you honest truth of the ability to bring you back and continue to greatness and is not interested in failure.
No comments:
Post a Comment